ASPESI STORE, MILAN
aspesi flagship store, via montenapoleon, milan 2006
the concept for the store was to create "a poetic market place"
reflecting the sensibilities of the aspesi brand
the 700 meter square space contains:
reactive screen based music toys,
an multi lingual animating shop sign,
various screen based graphic animations and live action films.
the shop dreams at night, its dreams take the form of two live action films:
one a single shot of a landscape filmed at one frame a second over 24 hours.
a sea scape shot in slow motion cycles through a 15 colour palette over its 7 minute duration.
animatronic polar bears,
themed collections of toys,
antique display cabinets,
a gio ponti day bed,
a jean prouve sun lounger,
works of art by janis kounellis, a fountain.
a bar and small restaurant will occupy an adjacent courtyard.
comme des garcon sell a range of leather goods, shirts and perfumes within the space.
the project was made in collaboration with studio citterrio
window monitors were designed in collaboration with limiteazero.com
the store was voted best store in the world 2007 by a panel of judges in wallpaper magazine.